The Digitalization Think:Lab is a group of passionate social media researchers and practitioners coming from the University of Münster’s Marketing Center as well as from Roland Berger Strategy Consultants.
With our research cooperation we want to shed more light on the phenomenon social media, which we consider still highly under-researched. We want to understand the effects social media have on our daily lives and on how we do business and exchange goods, services, and knowledge. We aim for research results that bear up against the highest scientific requirements.
This blog is supposed to become a platform that collects and documents the latest social media developments from a scientific perspective. Please feel free to comment on everything you like and help us transforming this site to a lively place soon.
On this blog are publishing: