For the Digitalization Think:Lab are writing:
I’m privileged to research and teach marketing and media business at the well-respected Marketing Center Münster, the marketing department of the University of Münster, Germany. My team and I are researching intensely on all kinds of media marketing phenomena, especially social media. I’m also a Research Professor of Marketing at Cass Business School, the business school of City University London. I have been fascinated by user-generated media content almost from the very beginning — two of my most-cited articles deal with consumers’ motivations to articulate and read electronic word-of-mouth; I collected the data for those papers in 2000 when very few took stuff like this seriously. Please take a look at my publications to get a better impression of my work.
My wife Claudia (who also holds a Ph.D. in marketing) and I have three wonderful boys who regularly beat me when playing FIFA 12 on the PS3 – they are the sunshines of our lives and make us smile each and every day. We love travelling and are complete movie and TV series buffs, with my alltime favorite flick being “The Good, the Bad, and the Ugly” (and almost any other film by Italian director Sergio Leone). We have furnished a little movie theater in our basement where we have spent some nice family evenings so far. And hey, I am a fervent Android proponent (the only one in this group – so far!).
I’m Partner and Head of Marketing and Sales at Roland Berger Strategy Consultants. Prior to joining Roland Berger in 1996, I worked as a research assistant in the University of Hamburg’s Department of Business and Economics (and the United Nations) where I received my Ph.D. Besides social media, my special interest lies in the interface between public and private sectors.
Together with my wife I live in Hamburg.
I’m a Partner at Roland Berger Strategy Consultants in Hamburg and work there since 2011. Prior to that, I worked at Otto Group in various positions for six years. My last position was Managing Director of Growth Segment Financial Service at Otto Group (EOS Information Services GmbH), which provided various service solutions along the entire customer relationship lifecycle (marketing, online marketing and risk management). My direct marketing background makes me an expert in data-driven business models, data management, online marketing, social media as well as market entry and growth strategies. Prior to my time at Otto Group, I worked for Roland Berger’s Consumer Goods & Retail Competence Center.
I’m also the proud father of one son.
I have a FMCG-background and worked as product manager at L’Oréal Germany before I joined Prof. Hennig-Thurau’s team in 2011. During that time, I raised and crashed my first social network www.ilovemakeup.de (an online platform for cosmetics-addicted women to share make-up tutorials) as part of my job. Since then, my research focus is on social media, its impact on marketing and its disruptive and constructive influence on how we do business and organize our daily lives.
I’m living in a shared apartment in Münster. My girlfriend and I spend all our money on travelling and are still brainstorming on where to go this year. I’m a passionate hobby-sailor and also like skiing, running, surfing, and swimming. Last year, I bought my first little yawl (4,1m; from the 1970s), which I plan to refurbish this year.