Some of you might have noticed that for the last weeks, there wasn’t much to hear on and about our blog. It was because most of us have been on vacation either here
However, now we are back and will devote our full attention to social media research again.
A lot has happened in the last weeks:
- We have collected data for our first study on the influence of social media on consumers’ purchase behavior and brand relationship-intensity. The survey has been representative of Germany and will allows us to cluster into various groups. First results will be available by September-October 2012.
- It’s less than one month until our Social Media Think:Lab Thought Leaders’ Summit starts in Munich. We are very proud of our list of participants and look forward to welcoming them all in September.
- In our attempt to create a truly international summit we were able to win a great and highly acknowledged new sponsor. We are very honored to welcome Cass Business School, City University London as new sponsor for our event.