Social Media, Consumer Empowerment, and He-Man – A Snapshot of one of our Current Research Projects

At the dawn of the Internet, scholars began predicting a shift in power from the marketer to the consumer, suggesting a new form of consumer–firm relationship. With the introduction of the World Wide Web, ordinary consumers gained access to vast … Continue reading



Social Media Think:Lab Thought Leaders’ Summit 2012

Social Media Think:Lab Thought Leaders‘ Summit: Opening dinner & Day 1: After the participants arrived in Munich on Wednesday, the summit started with a traditional Bavarian dinner at the “Museumsstüberl”. Host Thorsten Hennig-Thurau welcomed everyone before Charles Hofacker proved his … Continue reading

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