How Marketers Are Using Social Media to Grow Their Businesses – 2012 Social Media Marketing Industry Report

Social media marketing is here to stay. And for business it brings significant benefits, as you will see outlined in this year’s Social Media Marketing Industry Report. This annual report includes insights from more than 3,800 marketers and digs into the “who, what, where, when and why” of social media marketing.


Some of the key findings of the study are more and some are less surprising.

For the third consecutive year the hottest question which marketers have on the very top of their minds remains the question about how to best measure the ROI of social media marketing. Nevertheless, marketers still place a very high value on social media which is reflected by 94% of the survey participants who say that they actively use social media to market their business. Furthermore, Facebook, Twitter, LinkedIn, blogs and YouTube remain the top five social media networks/ tools for marketers. 

Somewhat surprisingly, by contrast, is the fact that the overall importance rating of social media for businesses has slightly dropped from 2011 to 2012. Another interesting fact is that B2B marketers seem to have longer social media experience than B2C marketers. Moreover, more experience also means that more time is also actually spent on social media marketing. After all, 58% of experienced social media marketers report that social media has helped them improve sales.

If you are interested in having a read through the full 42-pages report please click here to download the report. The download is free until 19th April.


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