Managing social media requires a performance measurement approach that differs considerably from one used for traditional and other online media. Therefore, Peters et al. (2013) propose a theoretical framework and derive nine guidelines on how to design appropriate metrics. The article has been published as the third article in our special issue on “Social Media and Marketing” issued by the prestigious Journal of Interactive Marketing.
Peters et al. (2013) arrange their framework according to the classic Stimulus (Marketing Inputs) → Organism (Social Media) → Response (Marketing Outcome) paradigm. The organism, being at the core of the framework, captures four major elements of social media (motives of actors, content traveling along dyadic ties, network structure, social roles and interactions) that interact continuously, thereby altering and reinforcing each other – similar to a living organism. Understanding the relevant phenomena is essential for practitioner because a “perfect universal dashboard or social media metric” does not exist. Instead, every organization has to choose appropriate metrics that are aligned according to individual organizational goals, structures and choice of social media. However, the authors derive nine fundamental guidelines that companies should take into consideration when deciding on metrics in order to avoid frequently occurring pitfalls. In one guideline for example, the authors advise to shift from convergence to divergence, thereby allowing for adversary as a means to capture differentiation. Another guideline encourages companies to publish performance metrics so that users will be able to “play with them” and behave accordingly.
To see all guidelines, click here:
- Peters, Kay, Yubo Chen, Andreas M. Kaplan, Björn Ognibeni, Koen Pauwels (2013):
» “Social Media Metrics — A Framework and Guidelines for Managing Social Media”,
Journal of Interactive Marketing – Special Issue Social Media, 27, 281-298.
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A single thing there is no scarcity of on the internet is options to gamble.
We are spoilt for decision, whether or not your extravagant is for betting on athletics,
taking part in digital card games or bingo. Just one of the items
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The true risk comes when you incorporate this issue with the actuality that it is so quick to truly feel detached from the truth of
income put in on-line. Progressively racking up a
credit card debt on the internet does not really feel the
identical as handing more than tough acquired money from our wallet, so it is that considerably a
lot easier to lose track of how your on the web spending is mounting up.
For these explanations, personal debt complications from net
gambling are on the enhance. In this short article I hope
to explain some of the legal difficulties all around on the net gambling, as nicely as
offering some advice on working with the underlying dilemma and the money owed that final result from it.
Authorized Problems All over Gambling Debts
When we chat about credit card debt from on line gambling it is critical to be clear about the mother nature of the financial debt, because who the dollars is owed to does make a change.
People are usually not sure about the legality of money owed
from on line gambling. In the Uk you can gamble lawfully on credit
and incur a credit card debt, but this personal debt is not then enforceable by way of the legislation.
Having said that, there is an important stage to make in this article, which is that this only applies when you are
making use of credit history extended by the business presenting the gambling (on line casino,
bookie, and many others). If you use a credit history card company
to pay back for internet gambling, that is a lawfully enforceable financial debt the similar as it would be in any other circumstance,
mainly because you have borrowed money from the credit history card enterprise, not the on line casino.
It is now towards the law in the US to use a credit history card to pay for online gambling.
You will find that lots of credit history playing
cards will regard a payment to an world-wide-web gambling
internet site as a funds progress. This is then obviously borrowing money from
the card business and the financial debt you incur can be pursued by way of
authorized action. If you do use a credit history card to shell out for on the
internet gambling this way, you should really be mindful that cash
advances on credit playing cards are virtually always billed at
a substantially increased amount of fascination than normal credit for buys.
How To Deal With Money owed Prompted By Gambling
In working with gambling debts, there are two independent difficulties to deal with.
One particular is the financial debt alone, and the other is the behavior of gambling that led to the financial debt.
Even if the debt is dealt with, it is most likely
to develop up all over again if the root induce is not tackled also.
Allow us initially think about the trouble of shelling out off the
credit card debt.
The principles for tackling personal debt are nearly generally the very same, irrespective
of the brings about of the credit card debt. To completely offer with debt you ought to
not be taking into consideration borrowing far more
cash or paying out everyone to deal with your personal debt for
you. These classes of action are most likely to deepen your financial debt in the extended operate.
With a very little guidance, you can offer with
your money owed by yourself, by getting in touch with your collectors and
agreeing conditions for compensation that you can pay for.
There is obviously more to it than that, but it
is further than the scope of this particular post.
The system is straightforward and will allow you to
consider back regulate of your finances.
Components Foremost To Online Gambling Debts
It might assistance to have an knowing of why some people
today can grow to be addicted to on the net gambling.
The subsequent are normally contributory elements:
Gambling can be thrilling, leading to an adrenalin rush and emotions that we want to recreate time and
yet again.
Several addictive gamblers assume that they can get
money and that this will remedy all their other troubles.
It really just prospects to more problems by developing personal debt, which can then make it seem even additional vital to get the dollars, building a vicious circle.
Addiction to gambling can in fact be a mental disorder, which can direct to a compulsive
want to gamble.
Being addicted to online gambling is generally associated with other personalized troubles,
like depression and stress.
On the internet Gambling Money owed – The Warning
Indicators You may perhaps have a challenge
if you can response sure to any of the adhering to questions:
When you are not gambling, do you feel about gambling and how
you are heading to get back again to it?
Have you ever missed do the job due to the fact of on line gambling?
Do you truly feel the have to have to gamble all over again soon after successful or dropping?
Is the duration of time you spend on gambling acquiring extended and have you
ever expended more time on the net than you considered you experienced?
Are you secretive about your gambling with family members or good friends and do you dislike other individuals bringing it up?
Functional Steps To Tackle On line Gambling Dependancy If
you think you might have a challenge with on the web gambling, right
here are a several straightforward methods you can just take to start to lessen or prevent the behavior:
Be open up with pals and loved ones and seek help with the
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Cancel any accounts you have with sites for on-line gambling.
Contemplate utilizing computer software that blocks your accessibility to on the
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