Social Media Think:Lab Thought Leaders‘ Summit: Opening dinner & Day 1:
After the participants arrived in Munich on Wednesday, the summit started with a traditional Bavarian dinner at the “Museumsstüberl”. Host Thorsten Hennig-Thurau welcomed everyone before Charles Hofacker proved his skills when he opened a keg with a wooden hammer. The informal event was an excellent opportunity to meet old friends and get to know new people.
On Thursday, everyone was ready to discuss interesting social media topics. Thorsten Hennig-Thurau, Charles Hofacker as well as Björn Bloching and Egbert Wege from Roland Berger gave a short overview on the summit agenda and the work streams. The teams of world-leading social media academics and practitioners then discussed six social media topics.
At 5 pm, leading managers from different industries joined the group when Björn Bloching held his keynote speech, which showed the importance of customer data and gave several examples of good and bad “big data” usage. It was followed by an interesting panel discussion where academia had to answer practitioners’ questions. Discussions were continued during dinner at the “Dallmayr” with some nice food and wine.