Social Media Think:Lab Thought Leaders’ Summit (pt. 2)

Social Media Think:Lab Thought Leaders‘ Summit: Day 2

“Business meets Academia” – the first session of the day was dedicated to an exchange of ideas between our business guests and academics.

We did not only want to give our business guests the chance to learn about social media by talking to the academics and asking them about their views but we also wanted to provide the academics with the opportunity to get some inspiring thoughts and ideas for their own research about social media. Hosted by Prof. Dr. Hennig-Thurau, the academics quickly started engaging with our and time passed by very fast.

After this short “Early-morning” session, the academics were heading back into their individual research tracks to finalize their presentation on the 6 different social media topics they were working since the day before.

Watch this little video snippet get an idea of what the “Social Media Metrics” group was working on. Prof. Dr. Kay Peters is presenting the first ideas which he elaborated on in the final presentations that every group gave in the morning and afternoon in front of the whole audience:

After a full 1.5 days the final presentations of the six research tracks have been very interesting and already were very promising in terms of what will come out as a Journal article in a special issue on social media in the Journal of Interactive Marketing.

Summit participants left the summit happily and are already looking forward to the Social Media Think:Lab Thought Leaders’ Summit 2013! Stay tuned!



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