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Some thoughts about “shitstorms”…

In November 2011, several sponsors of this year’s soccer European Championship experienced a major social media crisis, as the event’s organizers were accused of systematically shootings stray dogs in Ukraine. In its February issue, the brand eins magazine (pp. 94-99) now runs an interesting story about this “shitstorm” — it provides a quite detailed look at the consumer and media processes that lead to the crisis, very recommended reading. Hey, and the article it offers a shocking picture of the state of “investigative journalism” at Germany’s public TV stations…

(Please note that I do NOT agree with the authors conclusion that the crisis had no serious impact on the attacked brand — there is simply no data used by the authors that can shed light on the impact this crisis had on the sponsors (e.g., no link to brand perceptions and sales).

THT

2 Comments

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