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Marketing science is far behind concerning social media topics

Today, I came across a nice study on how social media research developed over the last 15 years. In their latest paper “Social Media Research in Advertising, Communication, Marketing, and Public Relations” Khang, Ki, and Ye brought together all scientific … Continue reading →

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Share 17. April 2012

Categories Allgemein Tags Advertising, Commication, Marketing, Public Relations, Science, Social Media

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MARKETING IN THE DIGITAL WORLD

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The Digitalization Think:Lab is a group of passionate social media and digitalization researchers and practitioners coming from the University of Münster’s Marketing Center as well as Roland Berger Strategy Consultants. With this blog, we want to provide a platform that collects the latest research results from top scientists and leading social media experts.

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