Social Media, Consumer Empowerment, and He-Man – A Snapshot of one of our Current Research Projects

At the dawn of the Internet, scholars began predicting a shift in power from the marketer to the consumer, suggesting a new form of consumer–firm relationship. With the introduction of the World Wide Web, ordinary consumers gained access to vast … Continue reading



How Marketers Are Using Social Media to Grow Their Businesses – 2012 Social Media Marketing Industry Report

Social media marketing is here to stay. And for business it brings significant benefits, as you will see outlined in this year’s Social Media Marketing Industry Report. This annual report includes insights from more than 3,800 marketers and digs into … Continue reading