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Digitalization of Communication – Insights from the German Digitalization Consumer Report 2014

Digital phones, digital TV, digital newspapers, digital shopping – digitalization is omnipresent these days. But digitalization is far more than that. Digitalization induces serious changes in consumer behavior that managers should bear in mind to stay on track within the … Continue reading

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Social Media, Consumer Empowerment, and He-Man – A Snapshot of one of our Current Research Projects

At the dawn of the Internet, scholars began predicting a shift in power from the marketer to the consumer, suggesting a new form of consumer–firm relationship. With the introduction of the World Wide Web, ordinary consumers gained access to vast … Continue reading

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Social Media Think:Lab Thought Leaders’ Summit 2012

Social Media Think:Lab Thought Leaders‘ Summit: Opening dinner & Day 1: After the participants arrived in Munich on Wednesday, the summit started with a traditional Bavarian dinner at the “Museumsstüberl”. Host Thorsten Hennig-Thurau welcomed everyone before Charles Hofacker proved his … Continue reading

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Social Media Think:Lab Thought Leaders Summit 2012

We are very happy and honored to officially announce our inaugural SOCIAL MEDIA THINK:LAB THOUGHT LEADERS SUMMIT 2012, which will take place from September 19th to September 21st 2012 in Munich, Germany. Following our goal to conduct and support world-wide … Continue reading

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3. Deutscher Medienbeobachterkongress 2012 / 3rd German Media-Observer-Congress

Here’s my still very fresh impression from yesterday’s 3rd Media-Observer-Congress 2012. The dominant topic of this years conference was social media controlling. It’s fascinating to see how social media evolves almost monthly and how, in general, discussions on this topic … Continue reading

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